According to Entrepreneur magazine, branding is “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products”. Emotionalbranding then, is creating an emotional connection that separates a product or service from the rest, creating love and brand loyalty over time.
Selling real estate in Ottawa is ALL about marketing. A successful sale is all about getting the right people through the front doors. Here’s how we use lifestyle films to get maximum exposure for your unique property.
The power of video is just absolutely amazing. Think about movies; movies are able to activate all of your senses. The very first place that more than 90% of people purchasing real estate go when they’re considering the purchase of real estate is the internet. Today’s savvy buyers want visuals of what’s out there: professional photography, perhaps a photography slideshow, or even better, a film that really let’s them feel what it’s like to live there. That’s where we come in… we’re a marketing-focused team comprised of individuals passionate about real estate and marketing.
As part of our marketing plan, we plan, write, and manage the production of a lifestyle film or mini-real estate movie about your unique property, with the powerful intention of selling buyers the lifestyle of your home. What buyers see when they watch your home’s lifestyle film is a viewing experience that will engage the right brain and unleash emotion for your home.
Creating these mini-movies is not a one-man-show. It’s usually a full weekend and we hire actors, makeup and hair artistry, luxury car rentals and cinematographers to work with us to produce these lifestyle films. Buyers that watch these films are engaged by the plot, mesmerized by the quality of the film, and see your property not just as anther listing, but as a lifestyle that they could have if they bought your property.
As you can see, it’s unique, but more importantly: it’s very effective! It sells our clients properties faster and for more money, every single time.
Thinking about selling? We want to help you get the absolute best result possible. Click here to connect with us.